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PROGRAM „CROATIA 365“ IN FUNCTION OF BETTER MARKET POSITIONING OF THE TOURIST DESTINATIONS DURING PRE- AND POST-SEASON


 

The primary objective of the program „Croatia 365“ started by the Ministry of Tourism in September 2014 was a better use of resources during the pre- and post-season and showing Croatia as a destination with tourist opportunities throughout the year.


In July and August 2015, it was conducted primary research among the six continental Tourist Boards participating in the pilot project from 2014. The results of this study showed that in Croatia there was still no legal framework for the effective operation of the PPS destinations, especially those continental, tourist undeveloped. It has been also found that in the area of one-third of the surveyed destinations there was an increase in tourist traffic, but not as a result of the activities carried out in the framework of the project, and also that the Croatian Tourist Board gave financial support to the activities of only one of the surveyed destinations.


Today there are 40 PPS destinations in Croatia, 16 of them in the continental part. The aim of the uncoming primary research in the form of an online questionnaire, among the directors of the Tourist Boards of those tourist cities and municipalities in which are the PPS destinations seats, and this in June and July 2016, will be to determine how the PPS project during 2015 worked on each area; which activities were undertaken through the project; to what extent they were sponsored by the Croatian Tourist Board and what are effects of the undertaken activities. The results of the research will be presented and analyzed, while, in the concluding remarks, measures for effective functioning of the PPS concept will be suggested.