Croata Museum Concept Store in Zadar More Than Just a Store

The Croatian Croata company has been nurturing successfully the tradition of the tie as a modern accessory through the values that a tie symbolizes which are love and fidelity, human dignity, harmony of freedom and responsibility, culture and civilization, celebration and ceremony, democracy and freedom.

- The luxurious Croata brand, known worldwide, has been strongly directed from the beginning to the specific Croatian motifs – it's about Glagolitic, plaiting, heritage in general – whereby we offered new motifs on the world market. Even though they are old motifs from our rich historical treasury, they are experienced as new ones in the world framework. It should also be pointed out that the attitude towards the personality and identity of the customer was refreshing because, in general, the use of either Croatian or universal motifs through limited series was a breakthrough that is to this day the envy of even the most luxurious brands. Authenticity does not leave anyone indifferent – the secret of their success was thus explained to us by the Croata company.  

- Great emphasis on creativity – changes and innovations are our daily life and this can be certified by our domestic and foreign clients. Innovation in production has made it possible to develop completely new categories of products, first of all in the segment of luxury that our clients recognized and then in a number of other categories and variations of the existing assortment. We are particularly pleased that the concept and design of the product is the work of an interdisciplinary team and that ready-made products are made in Croatia, in our own facilities. This would not have happened if we had not had our own firmly established strategy and a strong team. On the other hand, our work is multiply challenging for we create for different world markets. We impose trends on the domestic market with our design , but we also follow the peculiarities of individual markets, for example the American and Japanese markets, which are very specific. A few years back, we significantly enriched the pattern design, but we have continued to retain our recognizable design signature and motifs – we are told by the Croata, a company that, as is well-known, has its The CROATA Museum Concept Store right in Zadar.

However, what should definitely be emphasized is that Croata is not aimed exclusively at men, but also at women who can perfectly complement their style with kerchiefs and scarves.

- Fashion, and above all luxury fashion accessories, as in the case of Croata, have long attracted people from all parts of the world.  Even though we are most recognizable for ties, we have placed silk kerchiefs and scarves on a pedestal they do deserve, and have attracted the attention of women with rich colors and modern designs.  The Croata woman is elegant, successful, self-conscious and feminine. She offers no compromise for she boldly treads business and design waters – the Croata company tells us.

The tie is never out of fashion and that makes it eternal, and through time, it has experienced determined changes just like fashion itself has.

Due to it, the shirt acquired a collar, the jacket opened at the chest and a lapel appeared, and the colorfulness of men's clothing was subdued whereby it - the tie - marked the overall impression of color and pattern. The tie designed a fashionable man.

-  A tie is for a real man who exudes elegance and style and wears this irreplaceable detail in ceremonial and business combinations.  It helps create a modern picture: formal or romantic, strict or attractive. No matter how much fashion oscillates and changes, the tie remains indispensable because, like no other item of clothing, it speaks of human qualities and values. The tie was thus never widespread for it always concerned people who had an understanding for it and loved wearing it. Some people who wore it because they were obliged to do so stopped wearing it but the number of those who love to wear it has increased.  Now that it has become less of an obligation and more of a choice is the reason why our market is becoming more interesting. The purchase of generic ties is decreasing, and the number of customers looking for “ties with a soul” is increasing, and our brand is the first choice.  In this sense, a “revival” is really happening in the most positive sense of the word. It must also be pointed out that even today, besides the most popular, there are different types of ties (bow ties, scarf ties, neckerchiefs, formal ties and similar), and a “tie” also includes female equivalents (scarf, kerchief, bandana, decoration and similar). The tie has changed its form and appearance throughout history and will keep changing in the future – but the knot is crucial – the company emphasizes.

But there is an interesting story to this and it refers to the Academia Cravatica Institution, which was launched by Croata, and which marks the brand's long history of corporate efforts to support culture, art, heritage and science.

- Academia Cravatica symbolizes an institution dedicated to the phenomenon and culture of the Tie motivated by the luxurious brand CROATA. It was founded in 1997, and it studies, preserves and advances the tie as a part of the Croatian and world heritage. It is considered to be the main research institution in the world for this cultural and fashion phenomenon. Through the years, Academia Cravatica has successfully put forward hundreds of projects starting from books, documentaries, international exhibitions, theater performances, historical and ethnological researches, art installations, ecological art projects, and even the historical revitalization of the changing of the guard. The installation of “The Tie Around the Arena” is very famous and we estimate that it was seen by about two billion people. The aims of Academia Cravatica are to promote the fact that the tie and its equivalents are symbols of universal human values that are the foundation of modern civilization.

The mentioned Museum Concept Store in Zadar is located in a magnificent position – in the atrium of Cedulin Palace and far from what we call a classic store, and the clients coming to this fabulous place are convinced of this fact every day.

Uniqueness. Boldness. Creativity. Elegance. Imagination. The connection of modern with traditional … - that is what distinguishes it.

It is about the interpolation of the museum into the sales area, an innovative step forward in retail that was awarded back in 2008 in Milan at the European Forum of Company Museums, where brands such as Ferrari, Ducati, Siemens, Guinness, and Sony also participated.  Along with a series of museum narrations dedicated to the famous people from Zadar, the new interior design concept of the Croata salon features a wealth of patterns, golden tones and designer furniture well exhibited placed in a luxurious space that forms an unobtrusive frame for the museum concept with its exhibits.

Considered that such a space is of museum concept, it does not offer only articles but much more than that, the company explains:

- The CROATA Museum Concept Store transfers the story of its appearance with numerous museum narrations dedicated to famous people form Zadar. If you visit the CROATA Museum Concept Store in Zadar, you will find out interesting facts concerning Krešimir Ćosić, the Croatian and world basketball legend and one of the best European basketball players of all time. This famous basketball player and coach became a member of the prestigious Basketball Hall of Fame and has left his trace on the continent that is the cradle of the basketball game. Naturalist Špiro Brusina, called the father of Croatian biology of the sea, was also born in Zadar. A co-founder of the Croatian Natural History Society and a world-known zoologist, he was also a good friend of Charles Darwin. And the story does not end there. Do you know what connection the American musical “The Sound of Music” has with Zadar? Naval officer Georg von Trapp was born in Zadar and it is his family that was portrayed in the film dated from 1965 where Julie Andrews and Christopher Plummer played the main roles. The story is about family values and human ideals with a touching musical from fifty years ago but still fondly kept in our hearts. The CROATA Museum Concept Store illustrates the strong connection between fashion, tradition and cultural heritage. 

Besides the rich assortment offering a wide choice of male and female fashion accessories and shirts, it creates an ambience where it is difficult to single out one fashion detail, whether for a gentleman or a lady. 

- We would like to single out the CROATA tie among our Zadar empire of silk and also the female CROATA kerchiefs inspired by the most famous Zadar motifs – the church of St. Donatus, cathedral of St. Anastasia, Square of the Five Wells, Greetings to the Sun, Four Corners – the company pointed out.